Pizza is Popular Because It’s Affordable — Just Like a Pizza Franchise

Posted Oct 15th, 2013

Marco’s pizza franchise may be the investment opportunity you’ve been looking for


When you think of the iconic American business, you might think tech startup (you’ll need a lot of specific knowledge), banking (you’ll need a lot of general capital), maybe a nice little diner (you’re going to need more capital than you might think). Have you ever considered that an iconic American business might just have roots in another country? A pizza franchise might just be your key to grabbing a piece of the American dream.

Marco’s Pizza was founded in Toledo in 1978 by native Italian Pat Giammarco, and we have made a name for ourselves by producing handmade, artisan pizza in the Italian tradition. The dough is made fresh in stores daily; the sauce is produced from a special hybrid tomato developed just for Marco’s; our proprietary blend of three cheeses is always fresh, never frozen; and we chop our toppings in the store and use only premium meats and vegetables.

But over the decades since pizza was first introduced to America, our melting pot culture has adopted pizza as its own. Did you know that 91% of Americans eat pizza at least once a month? For many families, Friday night is pizza night. Football parties and late-night work sessions are unimaginable without it. Many a volunteer moving crew has been lured by offers of free pizza. And, unscientifically speaking, pizza may just be the top answer to that classic nonsensical question, “If you had to eat only one food for the rest of your life, what would it be?”

Pizza is easy to put together and can be customized with endless combinations of toppings., a website that, as its name implies, is devoted to all things pizza, sheds some fun insight on our pizza-consumption habits:

  • Americans eat approximately 100 acres of pizza a day, or about 350 slices per second.
  • On average, each person in America eats about 46 pizza slices a year.
  • Regular thin crust is most popular in America, preferred by 61% of the population, while 14% prefer deep-dish and 11% prefer extra thin crust.
  • 62% of Americans prefer meat toppings while 38% prefer vegetables.
  • Women are twice as likely as men to order vegetables on their pizza.

When it comes to popularity, pizza wins, hands-down, for just about any situation; it’s one of those affordable luxuries that everyone has come to love. When it comes to franchises, you might consider Marco’s an affordable luxury. The average cost of opening a Marco’s franchise is about $300,000-$350,000, and you can get a detailed breakdown of startup costs here. For the experienced businessperson, buying a Marco’s franchise now is a chance to make a solid investment at a perfect time in our company’s growth arc.

What do we require from our franchisees? Less than you might think:

  • $100,000 in liquid assets. This includes anything besides home equity that can be converted to cash within 30 days. Retirement accounts such as a 401K or IRA can be considered.
  • Net worth of $150,000.
  • Strong credit.

We are excited about our rapid growth, and there’s never been a better time for the new or experienced investor to join a proven concept. At Marco’s, we’re on the cusp of a huge growth trend, and that means the savvy entrepreneur can still get in on the ground floor. We have 400-plus units across the United States, and we plan to hit the 500-store mark by mid-2014. We have another 1,000 stores in development.

If you’d like to join our dynamic and growing company, fill out the form at right or give us a call at 1-800-262-7267.

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