Hunger for Better Takeout Drives Marco’s Pizza Franchise Sales Growth
Marco’s pizza franchise wins more repeat customers, which helps drives sales for franchise owners
When busy Americans ask what’s for dinner, more and more often the answer is takeout. And we don’t want another bland burger with an order of fries. We want pizza, and when we open the box at home, it has to taste as hot, fresh and delicious as it does in the restaurant.
Not every brand measures up. Marco’s does. Quality is one of the strengths that separates the Marco’s pizza franchise from competing brands. Marco’s delivers pizzas that our customers enjoy more, which drives repeat business and increases revenues for franchise owners. It’s one of the reasons Marco’s has become the fastest-growing pizza franchise in America.
What consumer demand means for Marco’s owners
More than half of Americans – 51% to be exact – order takeout at least once a week, according to a report by food industry analyst Technomic. The vast majority of us – eight out of 10 – order pizza. That popularity has made pizza is a $40 billion a year industry.
So, we know that millions of Americans are going to order pizza every day. How do they choose where they’ll order?
Quality. Marco’s commitment to quality and taste has our customers coming back again and again. When we hired the Procter & Gamble Test Kitchen, MRSI, to conduct a four-month study with focus groups, 72% of people who tried Marco’s pizza said they’d purchase it again. When customers tried the closest competing national chain, only half as many – 36% – said they would go back.
The difference? Some pizza chains may cut corners and use frozen cheeses and pre-chopped toppings. At Marco’s, you’ll find the freshest ingredients. Our cheese is never frozen, and we always slice our veggies right in the kitchen every day. We use premium, thick-cut meats from top-quality suppliers, including meatball-sized sweet Italian sausage and two types of pepperoni.
Marco’s dough is made fresh in the stores each day, using flour made from a high-protein spring wheat grown for us in Minnesota. All Marco’s employees and owners are trained on the exact method for making the perfect dough. Our sauce is made from a hybrid tomato specially developed for us to produce the perfect taste and texture for pizza sauce.
At Marco’s, we know that taste and quality are just as important to consumers as convenience. Americans appreciate the effort that goes into authentic food, and that is how every Marco’s pizza is prepared.
A pizza franchise winning national accolades
We recently opened our 500th location and have commitments to build 1,000 more. And our stores have experienced same-store sales increases almost every quarter since 2004.
Our success has garnered a lot of attention. Marco’s was ranked No. 104 on Entrepreneur magazine’s prestigious Franchise 500 list in 2014. Franchise Business Review included Marco’s on its annual Top 200, a list of the best systems for franchisee satisfaction. AllBusiness ranked Marco’s the No. 6 Allstar Franchise System for 2013, based on its top rating for strong financial performance.
Our growth is accelerating, but we still have prime territories available. Now is the time to get started.
Learn more about Marco’s
At Marco’s, we’re excited about our rapid growth, and there’s never been a better time for the new or experienced investor to join our proven concept. If you’re an entrepreneur with a passion for working with people, owning a Marco’s pizza franchise may be the perfect fit for you. To learn more about joining our dynamic and growing company, please fill out the form below or call us at 1-800-262-7267 to start a conversation. We’d love to hear from you!